What Is Agentic Customer Engagement? B2B Relationship Intelligence Redefined

Agentic Customer Engagement (ACE) is the emerging B2B software category that captures, extends, and surfaces customer relationship intelligence across the entire customer lifecycle, continuously, not in fragmented system updates. Unlike CRM, which logs transactions after they happen, or conversation intelligence tools that transcribe individual calls, agentic customer engagement builds a context layer that acts on signals as they emerge, across every team that touches the customer.